CV

Communication Designer/AD - Svenska dagbladet (2021-Ongoing)

Digital Design, Identity, Print Design, Campaigns, Communication, POS.

At the moment I am part of the Marketing/CB team at Svenska Dagbladet as Art Director and Communication Designer. My tasks range from designing digital banners and print communications to working with cross-functional teams to ensure consistency and development of the brand identity across all channels.

Consultant - Ongoing (2009-)

Branding, Webbdesign, UI Design, Responsive Design, Wireframes, Icons, Infographics, Book Design, Print Design, Packaging Design, Communication design, SoMe, Digital Design.

In addition to the below listed experiences and projects, I have over the past 10 years worked and produced a large number of books, social media campaigns, smaller web projects, communication material for municipalities and county councils, the Red Cross, Save the Children Youth Association, designed material in Arabic and more.

AD/Lead - A Skillful Crowd (2019-2020)

Webbdesign, UI Design, Digital Design, Print Design, Campaign, POS.

As a consultant at the event agency A Skillful Crowd, I was responsible for the design and development of marketing campaigns for brands such as Nordea, Pepsi, Carlsberg, Staropramen, Reebook, Adidas and more. The work consisted of developing designs and concepts for everything from large fairs and festivals to the Nordea Open.

AD/UI/Lead - Footway (2020)

Web Design, UI Design, Digital Design, Wireframes, Icons, Infographic, Print Design, Branding, Communication Design etc.

In 2020, I worked as a consultant for Footway, they had just made major acquisitions of competing online stores such as Sportamore, Runforest, Solestory and others. My task was to brand all 7 new stores and create a unified feeling where everything would be driven through Footway. I designed all the ecommerce sites, packaging design etc.

AD/Branding/Lead - Oasmia Pharmaceutical (2020)

Web Design, Branding, UI Design, Digital Design, Wireframes, Print, Communication Design, Icons, Direction.

Oasmia Pharmaceutical decided that the company should get a completely new brand after a new board was appointed in the company. I was hired to lead the re-branding project where the work included branding, web design, photography, presentation films and more. We built a team of developers, photographers, copywriters, etc. and worked closely together during a quarter where we created the new brand.

AD/UI/Lead - Memira (2015-2019)

Branding, Web design, UI Design, Responsive Design, Icons, Infographics, Book Design, Print Design, Packaging Design, Communication materials, Digital Design, Ads Campaigns.

For 5 years, I was responsible for producing all visual material for Memira throughout the Nordic region. Everything from re-branding to brochures directed to patients to advertising campaigns on large billboards.

AD/Lead - Leopard förlag (2018)

Branding, Web design, UI Design, Responsive Design, Icons, Infographics, Book Design, Print Design, Packaging Design, Communication materials, Digital Design, Ads Campaigns.

I was responsible for a re-branding of the book publisher Leopard Förlag. The work included redesigning the logo, office materials, external communication materials, templates for book design, etc.

AD/Lead - Cointreau (2018)

Book Design, Print Design, Packaging Design, Communication materials, Event Design, Digital Design.

I was responsible for art direction and all the design of an anniversary book for the alcohol brand Cointreau. Concept development, lead by photographer, contact with printing, choice of paper and materials.

AD - Jägermeister (2018-2019)

Print Design, Packaging Design, Communication materials, Event Design, Car Design, Digital Design.

I was responsible for art direction and all design of Jägermeister’s bars in the Swedish mountains during the winter of 2018/2019 as well as designing a Jägermeister anniversary bottle for the city of Åre. In addition to that, I was also responsible for the design of their cars, working clothes, communication materials etc.

AD/Lead - Guinness (2018)

Branding, Print Design, Packaging Design, Communication materials, Event Design, Car Design, Digital Design.

I was responsible for art direction and all design and for the beer brand Guinness’s campaign in Sweden in 2018. The goal was to target a new younger audience when their target group began to grow into the years. In addition to the general branding, I was also responsible for concept development, contact with clients, and printing companies.

AD/UI/Lead - Fogel & partners (2018)

Webbdesign, Branding, UI Design, Responsive Design, Wireframes, Print, Icons.

I was responsible for a re-branding of the advisor agency Fogel & Partenrs. In addition to the design itself, the work included everything from directing photographers and filmmakers to briefing developers and printers. Responsibility for paper selection for printed materials, communication with employees, research, etc.

AD/UI/Lead - SSM Living Group (2017)

Webbdesign, UI Design, Responsive Design, Wireframes, Icons.

I was responsible for art direction and all design and of a comprehensive corporate site. The project included everything from the general web design to the design of icons, infopgraphics and more. Both for desktop and mobile/responsive.

AD/UI/Lead - Bioarctic (2017)

Webbdesign, UI Design, Responsive Design, Wireframes, Icons.

Software

Figma, Vev, Sketch, Frontify, Adobe CC, Zeplin, Inivison, Microsoft Office, Bannerflow, Google Docs.

Techniques

Art Direction, Branding, Print Design, Digital Design, UI Design, Webbdesign, Communication Design.

SCRUM, Agile, Trello, Invision, Jira, Slack, Zeplin, Figma.

Languages

Swedish, English, Arabic, Italian.

Education

Visual Arts & Communication BA Degree
at Istituto Europeo di Design i Milano, Italy.

Design Thinking
Interaction Design Foundation

Usability Testing
Interaction Design Foundation

Journey Mapping
Interaction Design Foundation

UI Design Patterns
Interaction Design Foundation

UX Design
Interaction Design Foundation

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